Cautious optimism in the trade at the RTDA
Wednesday, July 28th, 2004From Rich Perelman at CigarCyclopedia:
It’s not the Cigar Boom and it isn’t going to be. But things are looking a little brighter in the world of cigars as the Retail Tobacco Dealers of America (RTDA) trade show hit the halfway point.
Retailer after retailer shared stories of better sales. Not the land-office frenzy of the late 1990s, but measured growth, month by month. The outlook is better, but it is not as hot as the mind-numbing heat of the Las Vegas summer. Perhaps time to try a couple of new ideas.
Among manufacturers and distributors, there are careful introductions of a small number of new blends, tests for some new brands and better packaging with cigars in attractive boxes of 10, 12 or 15 instead of the traditional bundle or box of 25.
And the introductions are eye-catching and well thought out. A sampling:










