From Cigarwise:

A “trailblazer” in the often stodgy cigar business, Helix® is taking a quantum leap away from traditional cigar advertising with its “Art” campaign which will present artistic interpretations of cigar-inspired lifestyle themes.

“The campaign currently features contributions from three artists, including Erni Vales, an internationally renowned artist whose work in graffiti has appeared in numerous films and was featured in the last season of “The Apprentice;” and from British-born Michael Crampton, who has been commissioned by The (Clinton Administration) White House, 1996 Olympic Committee, and Budweiser, among others. Paul N. Grech, a celebrated burgeoning artist from New Jersey, also designed an ad for the campaign.

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From General Cigar Co., Inc.:

“The collaborative effort of four cigar masters has General Cigar executives shouting “VIVA BOLIVAR!” in praise of the full-scale re-launch of the eponymous Bolivar® brand.

“Under the direction of cigar master Daniel Nuñez, Bolivar was developed with input from industry greats including Benji Menendez, Estelo Padrón and Ernesto Perez-Carrillo.

“Cooper Gardiner, vice president of marketing for General Cigar comments, “Bolivar embodies the ‘new General Cigar.’ The final blend is the result of extensive input from our stable of cigar masters and from our new product development team. It is the epitome of what we collectively believe a Bolivar cigar should be.”

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